If Your Brand Had a Dating Profile, What Would It Say

💔 Swipe Left on Boring Branding

Let’s be real — nobody falls in love with a brand just because it’s “professional.”

They fall for the vibe. The energy. The way it makes them feel.

If your brand had a dating profile, would anyone actually swipe right?

Spoiler: Your logo’s not the problem.

It’s your brand voice — and it’s what makes people click, stay, and say, “Omg, I love them.”

💜 Why Brand Voice Is the Real Chemistry

Brand voice isn’t just “nice writing.” It’s how your brand speaks, feels, and connects.

It’s the vibe behind the visuals — and just like in dating, people don’t fall for the profile pic.

They fall for what’s written underneath.

When your voice clicks with your dream customer, it builds:

• ✨ Trust without trying too hard

• ✨ Clarity without corporate speak

• ✨ Connection that sticks

  
  

Sound like a big deal? It is. But it doesn’t have to be hard.

Let’s break it down with a little love language we all understand.

💘 The Brand Dating Profile Framework™

Use this cheeky exercise to find your brand’s voice and attract the right audience — no ghosting, we promise.

Section	Prompt
💘 Tagline	“Looking for…” (Describe your ideal client in one flirty line)
🪩 Vibe Check	How would you speak if your brand were a person? Are you sweet? 😇 Spicy? 🌶️ A little mysterious? 🕵️‍♀️
🚩 Red Flags	What do you not want to be mistaken for? Basic? 💤 Boring? 😐 Sleazy? 😬 Say it.
👋 First Line	“Hi, we’re [Your Brand Name]. We…” (Your chance to charm 💁)

✏️ Example:

Looking for bold founders with big ideas and zero time to waste. We’re fun, fast, and never flaky. Red flag? We don’t vibe with ego-driven marketing. Hi, we’re Aquayond. We make small brands feel mighty. And we keep it weird (on purpose).

💅 Real-Life Brand Voice Types (aka Who You’d Match With)

Here’s what a few brand personalities might look like on the apps:

💁‍♀️ The Bestie

Tone: Warm, casual, emoji-heavy

Platform: Instagram, TikTok

Profile:

“Let’s grab coffee and plan your dream biz. We’re the hype squad you didn’t know you needed.”

🧙‍♂️ The Sage

Tone: Insightful, calm, wise

Platform: LinkedIn, long-form blog content

Profile:

“Here to help you simplify your systems and scale with intention. No fluff, just frameworks.”

😈 The Rebel

Tone: Bold, cheeky, a little spicy

Platform: Twitter, email marketing

Profile:

“Burned by agencies? Us too. Let’s build something real — no jargon, no B.S., all results.”

Pick your persona. Own it. And stop sounding like everyone else.

📥 Let’s Make It Official

Ready to make your brand swipe-right worthy?

We made a free worksheet to help you build your Brand Dating Bio — flirty tagline, red flags, and all. It’s part quiz, part journal, all brand voice magic. ✨

👉 [Download the worksheet]

Already got your brand bio? We want receipts 👀